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AI-native ad studio · for D2C brands

Ads worth shouting about.

We're the creative studio D2C brands hand their ad account to. Strategy, statics, and video that stop the scroll and move the metrics — designed by humans, shipped at the speed of AI.

★★★★★4.9 from 200+ D2C teams
$40M+Ad spend scaled
12 minTo your first concept
NEW
LumiSponsored
Glass skin.
−25%
Oat HaloReels
Latte glow-up.
B1G1
BloomFeed
Hydrate.
40 fresh ads shipping now
Pookie Labs play-button mascot

Making noise for the internet's favourite D2C brands

Oat HaloLumiBloom BottleNimbus SleepPawsomeFawn & FernSundaeTwelve TidesHalcyonPoppy & Co.
0+
Ads shipped and counting
Meta Business Partner TikTok Marketing Partner Shopify Plus
Selected work

Creative that earns its
place in the feed.

Real campaigns for real D2C brands. Every frame designed to stop a thumb and start a checkout.

oat.halo · Sponsored
Your latte, leveled up.
lumi · Sponsored
Glass skin, 14 days.
bloom · Sponsored
Hydrate prettier.
pawsome · Sponsored
Tails will wag.
oat.halo · Sponsored
Your latte, leveled up.
lumi · Sponsored
Glass skin, 14 days.
bloom · Sponsored
Hydrate prettier.
pawsome · Sponsored
Tails will wag.
Live in-feed · always testing

Every format your
funnel needs.

Statics, carousels, creator video, motion — we ship them all, matched to each placement and tested against each other so only the winners get your spend.

StaticsCarouselsUGC videoMotion & 3DStory / Reels
Ooat.haloSponsored···
Static−25%
Your latte,
leveled up.
Barista-grade oat milk.
Shop now →
3.1×
ROAS · Meta + Reels
See the breakdown
oat.halo Your mornings, upgraded
Llumi.skinSponsored···
UGC video0:18
@mayaglows
"14 days and my skin is glass" #lumi
−38%
CPA · TikTok Spark Ads
See the breakdown
lumi.skin Real results, real creators
BbloombottleSponsored···
CarouselB1G1
Hydrate
prettier.
The bottle you'll actually carry.
Shop bottles →
+58%
AOV · Full-funnel
See the breakdown
bloombottle Buy one, gift one
Nnimbus.sleepSponsored···
Static−40%
Sleep like
it's Sunday.
The mattress the internet sleeps on.
Sleep better →
4.4×
ROAS · Meta
See the breakdown
nimbus.sleep Your best night, guaranteed
SsundaeSponsored···
UGC video0:12
@protein.pete
"Dessert with 15g protein?!" #sundae
1.9M
Views · TikTok
See the breakdown
sundae Dessert, but make it protein
TtwelvetidesSponsored···
Static−30%
Ocean skin,
bottled.
★★★★★ 8,900
Dive in →
2.4×
ROAS · Full-funnel
See the breakdown
twelvetides Skincare from the sea
The receipts

Cute mascot. Ruthless
about performance.

We don't chase likes. We chase the numbers that show up in your Shopify dashboard.

Oat Halo
Oat milk · Meta
−41%
Cost per acquisition

We swapped tired studio shots for scroll-native UGC and a bold offer system. CPA fell 41% while monthly spend tripled.

Lumi
Skincare · TikTok
3.2×
Return on ad spend

A creator-led hook engine — 40 fresh variants a month — kept fatigue at zero across a six-figure budget for two straight quarters.

Bloom Bottle
Drinkware · Full-funnel
+58%
Average order value

Bundle-forward creative paired with a matching landing page lifted average order value by 58% in a single quarter.

How we work

From kickoff to winning
ads in two weeks.

1

Discovery

We learn your brand, margins, and best-sellers in a 45-minute kickoff.

Week 1
2

Creative sprint

Strategy plus your first batch — concepts, statics, and video.

Week 1–2
3

Launch & learn

We ship, watch the data live, and read the winners fast.

Week 2+
4

Scale

Winning angles get iterated weekly, so performance compounds.

Ongoing
Founder-led

You work with the founders.
Not an account manager.

Pookie Labs is a small, founder-run studio. We take on a handful of brands at a time and treat your CPA like our own — taste and speed, without the agency layers. Every brief, concept, and call comes straight from us.

Founder-approved

The people who run
the ads, on Pookie.

4.9 / 5 average from 200+ D2C teams
Pookie replaced our agency and our freelancer roster in one month — and the ads are better than both.
PN Priya NairVP Growth · Oat Halo
★★★★★
"First concepts in twelve minutes, first winner by Friday. It's unfair how fast they are."
MBMarcus BellFounder · Bloom Bottle
★★★★★
"They get our brand faster than most humans do. Genuinely never had a miss on tone."
SRSofia RamosHead of Performance · Lumi
★★★★★
"CPA down 41%, spend up 3×. The creative was the only thing we changed."
DPDev PatelFounder · Nimbus Sleep
Good questions

Everything a founder
asks us first.

Do you plug into our ad accounts and tools?+
Yes. We work inside your Meta and TikTok ad accounts, your asset library, and your Slack. You own every file we make from day one — no hostage situations.
How fast is the first batch of ads?+
Your first concepts land within 48 hours of kickoff, and a full first batch inside the opening two weeks.
Is this AI, or real designers?+
Both, on purpose. AI gives us speed and volume; our creative leads give it taste, strategy, and brand fit. Nothing ships without a human signing off.
What if we don't like a concept?+
Every plan includes revisions, and we iterate on the data. If an angle isn't working, we kill it and ship the next one — fast.
Do you only work with D2C brands?+
It's all we do. We know the offers, the margins, and the formats that move physical product online — so we skip the learning curve.
Are we locked into a contract?+
No lock-in. Engagements are month-to-month with no early-exit fees, and scope is set with you directly by the founders. We earn the next month every month.

Ready to make
some noise?

Book a 20-minute strategy call. We'll show up with three ad angles for your brand — free, whether we end up working together or not.

No pitch decks. Just creative that sells.
Ready to scale your ads? Book a call